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Bad offer: 10x EDR points on Restaurant Choice, Cafe Choice and Ultimate gift cards at Woolworths

Image: Woolworths

Earn 10x Everyday Rewards points on Restaurant Choice, Cafe Choice and Ultimate gift cards when you purchase them in-store at Woolworths between 22 Jul and 28 Jul 2026.

For the fixed value gift cards the purchase limit is five per day and for the variable load denominations it’s two per day.

This promotion isn’t recommended because it’s only half as good as the usual offers we see on these gift cards (e.g. 20x points or 10% off).

Even if you need these particular gift cards and can’t wait for a better offer, we’d still suggest skipping it as no one wants to see this become the norm.

Included Gift Cards

18 Comments

18 Responses

    1. How is this the new norm.. literally have never done 10x points on Ultimate gift cards. The last 10 promotions have been 20x points or 10 percent off. It is not the new norm.

      Reply

        1. It’s always been 10x for Visa and MC, and they’ve always been marked as a “bad offer”

          Reply

  1. Exactly, never done this before. Just like qantas reduction in loyalty, this will become normal. Cost cutting!

    Reply

  2. ill bet you all a gift card, that there will 20x points on ultimate in the next 2 offers

    Reply

  3. Do you know what denominations of the restaurant and Cafe choice cards? Is the $500 included?

    Reply

    1. The Cafe Choice gift card is identical to the Restaurant Choice gift card. I believe Woolworths now only stock the Restaurant Choice in a $100 denomination.

      Reply

  4. editor, what do you think, is this the new norm? have they done 10x points before on the ultimates?

    Reply

    1. Blackhawk Network (the gift card company) have tried this sort of thing several times before at Coles and Big W so whilst it’s disappointing to see Woolworths indulge them this time, it’s really nothing new.

      Of course, if more and more people participate in these worse offers then they could one day become permanent. After all, it was only a few years ago that 15% off was quite common.

      Reply

  5. I went today to get a gift card and I didn’t get any extra points? Last time I did it, I got the points immediately and it showed up on the scanner.

    Reply

    1. Me too. Did anyone else experience a delay in receiving it? I know the terms say 14 business days but it’s the first time it wasn’t instantly available

      Reply

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